A Letter From Our Partners // Lauri-Ann Ainsworth at the Branson Center

Lauri-Ann Ainsworth, CEO of the Branson Center of Entrepreneurship

Blue Action and the Branson Centre of Entrepreneurship – Caribbean share a vision for a more resilient and purpose-driven Caribbean. Through our collaboration, we’re nurturing entrepreneurs who are not only building profitable ventures, but doing so with intention—honoring the delicate balance between people, planet, and profit. In this edition, CEO Lauri-Ann Ainsworth shares her perspective on why building the capacity of our entrepreneurs is critical to unlocking the region’s potential.

 Dear Partners,

In the Caribbean, entrepreneurship is a powerful tool for transformation. But in the face of growing climate challenges and economic uncertainty, how we build businesses is just as important as what we build.

The future belongs to ventures that create value—not just economic value, but impact that spans people, planet, and profit. This is why I believe the most effective business strategy is one that places people at the center—because when we support entrepreneurs to thrive as humans, we unleash their full potential to innovate, scale, and serve.

At the Branson Centre, and through our partnership with Blue Action, we’ve championed this human-centric approach—investing in the mindset, wellbeing, and leadership capacity of founders.

This kind of support builds resilience from the inside out and lays the foundation for businesses that are not only scalable, but sustainable. 

We don’t just need more entrepreneurs—we need entrepreneurs who are deeply connected to their purpose, equipped to weather uncertainty, and inspired to be a force for good in their communities. Businesses like these are what will shape a Caribbean future that is both regenerative and profitable.

Creating real value—for people, for planet, and yes, for profit—is what this moment calls for. And by working together to build ecosystems that nurture the whole entrepreneur, we are answering that call with clarity and purpose.